Believe the hype: Big data can have a big social impact

Given all the hype around so called big data at the moment, it would be easy to dismiss it as nothing more than the latest technology buzzword. This would be a mistake, given that the application and interpretation of huge – often publicly available – data sets is already supporting new models of creativity, innovation and engagement.

To date, stories of big data's progress and successes have tended to come from government and the private sector, but we've heard little about its relevance to social organisations. Yet big data can fuel big social change.

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